By reps. For the industry.

The pulse of the North American foodservice market. Quarter after quarter, year after year.

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Foodservice intel from the sales and marketing experts--MAFSI reps.

The MAFSI Business Barometer is the leading economic indicator for the 15-billion-dollar foodservice industry.

For 20 years the foodservice industry has relied on the MAFSI Business Barometer for reporting on past performance, current conditions, and future forecasts to help make the most informed business decisions.

Make your decisions on data.

The Barometer breaks down the market both nationally and regionally, into fourteen product categories and equipment sub-categories.

Main Product Categories

  • Equipment
  • Supplies
  • Tabletop
  • Furniture

Product Sub-Categories

  • Primary Cooking Equipment
  • Refrigeration & Ice Machines
  • Storage & Handling Equipment
  • Serving & Holding Equipment
  • Food Preparation Equipment
  • Warewashing & Waste Handling
    Equipment
  • Ventilation

2013-2002 MAFSI Business Barometer Reports

Click + sign next to year to see prior year MAFSI Business Barometer reports.

2013 MAFSI Business Barometer

Q4 2013 MAFSI Business Barometer
Q3 2013 MAFSI Business Barometer
Q2 2013 MAFSI Business Barometer
Q1 2013 MAFSI Business Barometer

2012 MAFSI Business Barometer

Q4 2012 MAFSI Business Barometer
Q3 2012 MAFSI Business Barometer
Q2 2012 MAFSI Business Barometer
Q1 2012 MAFSI Business Barometer

2011 MAFSI Business Barometer

Q4 2011 MAFSI Business Barometer
Q3 2011 MAFSI Business Barometer
Q2 2011 MAFSI Business Barometer
Q1 2011 MAFSI Business Barometer

2010 MAFSI Business Barometer

Q4 2010 MAFSI Business Barometer
Q3 2010 MAFSI Business Barometer
Q2 2010 MAFSI Business Barometer
Q1 2010 MAFSI Business Barometer

2009 MAFSI Business Barometer

Q4 2009 MAFSI Business Barometer
Q3 2009 MAFSI Business Barometer
Q2 2009 MAFSI Business Barometer
Q1 2009 MAFSI Business Barometer

2008 MAFSI Business Barometer

Q4 2008 MAFSI Business Barometer
Q3 2008 MAFSI Business Barometer
Q2 2008 MAFSI Business Barometer
Q1 2008 MAFSI Business Barometer

2007 MAFSI Business Barometer

Q4 2007 MAFSI Business Barometer
Q3 2007 MAFSI Business Barometer
Q2 2007 MAFSI Business Barometer
Q1 2007 MAFSI Business Barometer

2006 MAFSI Business Barometer

Q4 2006 MAFSI Business Barometer
Q3 2006 MAFSI Business Barometer
Q2 2006 MAFSI Business Barometer
Q1 2006 MAFSI Business Barometer

2005 MAFSI Business Barometer

Q4 2005 MAFSI Business Barometer
Q3 2005 MAFSI Business Barometer
Q2 2005 MAFSI Business Barometer
Q1 2005 MAFSI Business Barometer

2004 MAFSI Business Barometer

Q4 2004 MAFSI Business Barometer
Q3 2004 MAFSI Business Barometer
Q2 2004 MAFSI Business Barometer
Q1 2004 MAFSI Business Barometer

2003 MAFSI Business Barometer

Q4 2003 MAFSI Business Barometer
Q3 2003 MAFSI Business Barometer
Q2 2003 MAFSI Business Barometer
Q1 2003 MAFSI Business Barometer

2002 MAFSI Business Barometer

Q4 2002 MAFSI Business Barometer
Q3 2002 MAFSI Business Barometer
Q2 2002 MAFSI Business Barometer
Q1 2002 MAFSI Business Barometer

2021 MAFSI Market Forecast Cover
Want to see the forecast for the year?

Check out the annual MAFSI Foodservice Market Forecast Report. 

Measure your sales with the MAFSI Business Barometer

  • The flagship MAFSI Survey

    In 2002, we instituted the MAFSI Business Barometer Survey, a quarterly survey that has become a leading economic indicator in the foodservice industry.

    The purpose of this one-of-a-kind survey is to share how the industry fared the previous quarter and projected consumer confidence for the current quarter with MAFSI members and other industry partners. It is utilized by both reps and manufacturers to establish performance appraisals and consensus quotas.

  • The window to the marketplace.

    No one else in this industry can provide this type of information better than a rep, the people who live and breathe it across the country every day.

    Our members are the indicators of everything happening around them therefore they provide a comprehensive window to the marketplace. With billions in sales, our reps understand their territories and their customers better than anyone else.

  • The report details

    The Barometer provides an inside look at regional and national sales trends and forecast for equipment, supplies, tabletop, furniture, and janitorial and sanitation lines.
    The Barometer breaks down the market both nationally and regionally, into fourteen product categories and equipment sub-categories.

    Whether for past performance, current conditions, or future forecasts, the Barometer is one of the industry’s most valued and trusted planning and reporting tools.
    The Barometer breaks down the market both nationally and regionally, into fourteen product categories and equipment sub-categories.

    Main Product Categories

    • Equipment
    • Supplies
    • Tabletop
    • Furniture
    • Janitorial & Sanitation

    Product Sub-Categories

    • Primary Cooking Equipment
    • Refrigeration & Ice Machines
    • Storage & Handling Equipment
    • Serving & Holding Equipment
    • Food Preparation Equipment
    • Warewashing & Waste Handling
      Equipment
    • Ventilation

    Janitorial & Sanitation
    • Janitorial & Sanitation Equipment
    • Janitorial & Sanitation Supplies
    • Disposables
  • Let your voice be heard

    It is critically important that this information - which is sent to everyone in the industry - is precise.

    That's why we need all MAFSI rep firms to participate in this survey every quarter. For MAFSI to truly measure the marketplace as accurately as possible it's imperative we have all responses from our agencies.

    Here is the information you need to take the survey:

    • Sales for the past quarter vs. sales for that quarter last year.
    • Projected overall sales for the upcoming quarter vs. sales for the same quarter last year.
  • Your privacy is our top priority. 

    The information you provide is always confidential. MAFSI does not receive your responses.

    All data is collected and securely compiled by an outsourced survey research company, Industry Insights

The flagship MAFSI Survey

In 2002, we instituted the MAFSI Business Barometer Survey, a quarterly survey that has become a leading economic indicator in the foodservice industry.

The purpose of this one-of-a-kind survey is to share how the industry fared the previous quarter and projected consumer confidence for the current quarter with MAFSI members and other industry partners. It is utilized by both reps and manufacturers to establish performance appraisals and consensus quotas.

The window to the marketplace.

No one else in this industry can provide this type of information better than a rep, the people who live and breathe it across the country every day.

Our members are the indicators of everything happening around them therefore they provide a comprehensive window to the marketplace. With billions in sales, our reps understand their territories and their customers better than anyone else.

The report details

The Barometer provides an inside look at regional and national sales trends and forecast for equipment, supplies, tabletop, furniture, and janitorial and sanitation lines.
The Barometer breaks down the market both nationally and regionally, into fourteen product categories and equipment sub-categories.

Whether for past performance, current conditions, or future forecasts, the Barometer is one of the industry’s most valued and trusted planning and reporting tools.
The Barometer breaks down the market both nationally and regionally, into fourteen product categories and equipment sub-categories.

Main Product Categories

  • Equipment
  • Supplies
  • Tabletop
  • Furniture
  • Janitorial & Sanitation

Product Sub-Categories

  • Primary Cooking Equipment
  • Refrigeration & Ice Machines
  • Storage & Handling Equipment
  • Serving & Holding Equipment
  • Food Preparation Equipment
  • Warewashing & Waste Handling
    Equipment
  • Ventilation

Janitorial & Sanitation
  • Janitorial & Sanitation Equipment
  • Janitorial & Sanitation Supplies
  • Disposables

Let your voice be heard

It is critically important that this information - which is sent to everyone in the industry - is precise.

That's why we need all MAFSI rep firms to participate in this survey every quarter. For MAFSI to truly measure the marketplace as accurately as possible it's imperative we have all responses from our agencies.

Here is the information you need to take the survey:

  • Sales for the past quarter vs. sales for that quarter last year.
  • Projected overall sales for the upcoming quarter vs. sales for the same quarter last year.

Your privacy is our top priority. 

The information you provide is always confidential. MAFSI does not receive your responses.

All data is collected and securely compiled by an outsourced survey research company, Industry Insights

The Barometer is a valuable sales management tool for several reasons:

  • The Barometer is a tool for establishing performance appraisals and consensus quotas for reps and sales managers.

  • MAFSI reps are hired by manufacturers for their local market expertise and the Barometer is a tool for all reps to understand the pulse of their territories.
  • It is utilized by both reps and manufacturers to establish past performance, current conditions, or forecasts.

  • The survey is consistent from quarter to quarter and measures trends. Our format shows that differences exist from region to region. 

Thank You!

To all of the rep firms who participate in our MAFSI Business Barometer. You are responsible for delivering the industry the data it needs quarter after quarter. We could not do this without you.

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