Programs and service providers to help your business go further.

Member Service Partners

2021 MAFSI Proven PartnerS Icon

Proven Partners You Can Count On

MAFSI's Proven Partner Program is a peer-reviewed resource consisting of recommended service vendors.

This list of partners will grow and change in time. We will make announcements membership-wide as continue to add to our Proven Partnerships.

Business & Succession
Planning Partners
Education & Training
Marketing & Video
Technology Services

Business & Succession Planning Partners


IMG Financial Group, Inc.


Business Planning can help ensure and extend the success and profitability of your business and protect your hard-earned equity. Your business may be your largest asset and the source of funding for your future goals and plans. A fee-based Business Financial Planning Agreement includes assistance with the following strategies:

  • Ownership transfer and succession

  • Ownership contingency

  • Key person incentive and retention strategies

  • Executive compensation

  • Employee benefits

  • Estate and Legacy Planning

  • Personal Financial Planning & Wealth Management

We work with business owners to analyze the business’s current situation and recommend clear, easy-to-understand financial strategies. We will also work with your tax and legal advisors to make sure that these strategies are appropriate for your situation. Finally, we can help you implement your strategies.

Use the links below to access business planning worksheets from IMG:

Are You Ready for a Business Transition?

Executive Compensation Fact Finder

Business Owners Individual Life Insurance

Valuation Fact Finder
Kate Langthorn
Kate Langthorn, CEPA

Certification Partners


Certified Foodservice Professional (CFSP)NAFEM_CFSP

The CFSP credential was established in 1987 and remains the most important industry certification for foodservice professionals.
Today, NAFEM’s certification program helps raise the standards and quality of industry professionals by offering continuing development opportunities and special recognition for this proud achievement.

Certified Professional Manufacturers’

CPMR Logo Black HubSpot-01

Representative (CPMR)

The Manufacturers’ Representative Educational Research Foundation (MRERF) administers the Certified Professional Manufacturers’ Representative (CPMR), a nationally accredited certification program for reps seeking the highest level of skill and knowledge in their profession.

Certified Professional Sales


 Consultant program (CPSC)

The Manufacturers’ Representative Educational Research Foundation (MRERF) administers the Certified Professional Sales Consultant program (CPSC) is a comprehensive sales education seminar and certification process to strengthen your key account relationships to increase sales.

M ChefCertified Chef Logo No Stars

The M Chef Committee was created for rep firm chefs and set to launch in January 2022. The M(AFSI) Chef committee will increase member and industry awareness of the value of culinary training and selling as well as identify and develop educational programs addressing specified and broad-based culinary training. They will also develop a certification program for rep chefs that will become a new industry standard.

M Chef Launch: At MAFSI ‘22 the committee will sponsor chef-specific education tracks and on Wednesday, January 26th will hold our first-ever M Chef Showcase to celebrate this new MAFSI committee and their exciting initiatives.

MTC Main 2021

MAFSI Technology Certification (MTC)

Since 2001, MAFSI has promoted and publicly recognized MTC rep firms for their technology investments in hardware, software, and training. These standards enable businesses to simplify practices, reduce expenses, and compete more effectively in an increasingly complex and competitive world. MTC helps MAFSI reps be more productive.

Obtaining MTC is an ongoing commitment to professional and technological growth. Rep firms holding the MTC designation are committed to technology and the challenges of an ever-changing business environment.

Manufacturers' Best Practice (MBP)MBP_Logo_BW

The Manufacturers’ Representative Educational Research Foundation (MRERF) administers the Manufacturers' Best Practice (MBP) program is an exclusive training for manufacturers to help them get the most out of their rep relationships.


As the premier provider of educational resources, materials, and programs to help attract and develop a strong industry workforce, ServSafe has been the restaurant industry's leading association since 1919 and, together with the National Restaurant Association Education Foundation, our goal is to lead America's restaurant industry into a new era of prosperity, prominence, & participation, enhancing the quality of life for all we serve.

Only ServSafe offers food and alcohol safety training and certification exams created by foodservice professionals.

Education & Training Partners


Foodservice 101

Foodservice 101 hex green new small

The industry's only training program on the channel. Expand your knowledge of operators, product categories, the channel partners roles and responsibilities, and foodservice math.

Foodservice 101 benefits all employees, no matter their level of experience. It is the only industry training program that explains the intricacies of the channel partners' relationships, roles, and responsibilities, how we work together to serve the operator, and even foodservice math!

Smartphone Video Workshop Blue New

Smartphone Video Workshop

Reps and manufacturers, now more than ever need to develop their digital footprints. This has been especially true in the past year as digital has become the vehicle of necessity.

This is why we teamed with industry-leading producer/director, Dave Hudson, D. Hudson Productions, to give you the tools, resources and know-how to create high-conversion videos.

D. Hudson Productions Logo

Video Production & Training from D. Hudson Productions

Hire D. Hudson Productions to train your staff or film your videos for you. Available by Zoom and in-person.

David Hudson

DHP - Production & Training Services

Insurance Partners


RepCareRepCare Insurance: Armstrong, Doyle & Carroll, Inc.

RepCare offers life insurance policies, various medical and PPO plans with a wide choice of deductibles, long-term/short-term disability, dental, and travel/accident programs. All MAFSI members should seriously investigate RepCare to reduce insurance coverage costs and increase benefits.

Armstrong, Doyle & Carroll’s long tenure in the Philadelphia marketplace makes it a leader in the Employee Benefits Consulting market. Their accumulated experience enables them to offer clients solutions that are specifically tailored to their distinct needs, as well as resources and technology to support them on a daily basis and improve their overall efficiency.

Lisa Gido

Marketing & Video Partners


Brand DemandBrand Demand

Brand Demand is a woman-owned business and we take a different approach to logo promotional products and apparel. We employ a “personal shopper” method, where you have your own designated promotional product expert to help you brainstorm the perfect item/s for any event or project. We will shop out all of the ideas for you to save you time and energy.

Mishelle Weingard

Craeve & CompanyCraeve & Company

Welcome to Craeve & Co, your Plug-and-Play Sales & Marketing Department!

Need help streamlining sales, rebranding your look or automating your Marketing Strategy, but don’t want to hire an entire in-house Marketing Team?  You have found your solution with us!

We will write your company a prescription for what should be implemented and what needs repaired, so you get exactly what you need, when you need it. We offer a variety of services such as: Strategic Sales Planning, Digital Marketing, Lead Capturing Strategies, Marketing Automation, Social Media Management, Content Development and Creative Design Services.

Craeve is your one-stop-shop created by hospitality professionals for hospitality professionals.  We understand how to grow your business through proven sales and marketing strategies in our industry. Take a look around and let us know how we can help improve your business!

Chelsea Stuck

D. Hudson Productions LogoD. Hudson Productions

D. Hudson Productions understands that every project is important. Capturing our clients’ vision requires more than just a camera. It demands experience and the vision to create a compelling project that creates a lasting impression in the mind of the viewer. Whether your goal is to raise awareness of your business, drive a response, or increase sales — we’re here to help.

We pride ourselves on providing great service, highly skilled production personnel, and competitive pricing. Our single goal is to deliver what you need to help your organization succeed. We aim to build long-term relationships that are based on trust and that are responsive to your needs.

Services Include:
  • Acting Talent
  • Casting
  • Drone Operation
  • Food Photography
  • High-Definition Video Shooting
  • Marketing
  • Motion Graphics
  • Music
  • Photography
  • Scriptwriting
  • Video Production
  • Video Editing
  • Voiceover Talent
  • Website Development

David Hudson

Dynamics OnlineDynamics Online

Dynamics Online is a full-service Internet marketing agency offering complete website planning, design, and promotion.

From website design to e-commerce and search marketing to social media, we run integrated web marketing campaigns that produce results based on clients’ business goals. We utilize a combination of marketing technology, strategy, and analysis – with a focus on optimizing the user experience – to drive traffic, build awareness and increase customer retention.

TMC_LogoTMC Digital Media

TMC Digital Media is here to change the way marketing provides support to sales in the foodservice equipment and supply industries. It’s as simple as that. The job of marketing is to find and nurture leads until those leads are ready to buy. At TMC, we look at that process from a 21st century perspective. But what exactly does that mean?

Today, people go to the web to find answers to their problems, to read reviews of products, and to get advice on what, when, and where to make a purchase. They’re consuming digital information that affects their buying patterns, and someone is producing that information. Shouldn’t it be you who influences your buyers?

By attracting new visitors to your website with valuable information, converting that traffic into new leads with innovative software, nurturing and closing those leads into new customers, and then delighting the heck out of the customers you have, only then will your web presence be used to its fullest potential. Would you ever open up a restaurant and then keep the doors locked during business hours? This is essentially what happens when a company doesn’t maximize its presence on the Internet.

TMC Digital Media

Publication Partners


The Ashton Report

ASHTON CONSULTING Logo.pdfRobin Ashton highlights and provides commentary on the week’s most pertinent news to the foodservice equipment and supplies market. It also features interviews with leading E&S market figures, news on industry data, and insight on trends affecting the industry.

Robin Ashton is principal at Ashton Foodservice Consulting and the publisher/editor of The Ashton Report and The Ashton Report Insider. He has more than 40 years’ experience as an editor, publisher and researcher of the foodservice and foodservice equipment and supplies markets in the U.S. and worldwide.

Ashton has a penchant for creating and disseminating unique, ground-breaking market data on these segments. He has forecasted growth of the foodservice E&S market since the early 1980s, and helped create most of the essential data used by manufacturers, distributors, consultants and others in the E&S market. He launched Ashton Foodservice Consulting and the Ashton Report e-newsletters in 2018.

Robin Ashton

FESxLogoKFoodservice Equipment & Supplies (FE&S)

Foodservice Equipment & Supplies (FE&S) is the one media source that connects equipment and supplies manufacturers and service providers with the full distribution channel including foodservice operators, E&S dealers, and facility design consultants.

With first-hand research and content developed based on in-depth reader relationships, Foodservice Equipment & Supplies delivers digital, print, custom and face-to-face information that meets the needs of its audience—the $8.3 billion equipment and supplies marketplace. Foodservice Equipment & Supplies covers the trends and topics that are most essential to the E&S professional.

Logo_400PXFoodservice Equipment Reports Magazine (FER)

Foodservice Equipment Reports is the only North American market foodservice publication that compares brands of foodservice equipment and supplies by name, for a targeted audience of large multiunit operator E&S buyers, dealers, consultants, service agents and other specifiers. The Media Group’s products also include our website, which includes the most comprehensive, linked database of E&S suppliers worldwide, our broad-market e-newsletter FER Fortnightly and dealer-specific FER Dealer Report, a quarterly demographic supplement for healthcare foodservice operators, Focus on Healthcare Foodservice, and educational meetings and seminar including the biennial Multiunit Foodservice Equipment Symposium for chain-operator E&S specialists, MUFES for Noncommercial Operators and the magazine’s annual E&S market forecast seminar, FER’s President’s Preview.

Technology Services Partners


CrafTech Computer Solutions

CrafTech Computer SolutionsCrafTech offers Managed IT Services and Office Solutions for small to medium-sized businesses.  Our services include professional IT consulting, managed IT monthly support solutions, remote/helpdesk and on-site support, cybersecurity, anti-virus/malware protection and monitoring, cloud-based services/network solutions, unified WiFi installation, VoIP phone system setup and configuration, computer repairs, hardware upgrades/replacement, surveillance camera installation, and so much more.

We truly pride ourselves on our expertise, professionalism, and top-notch customer service.  We take the time to understand your business needs and develop affordable solutions to help you accomplish your goals.

Our professional technicians are experienced in many computer platforms and applications, and they provide superior technical support.  Our mission is to make your business run as smoothly as possible, we focus on your IT, so you can focus on your business.  Visit our website, stop in today or call to schedule a free consultation!

Software Partners



AutoQuotes helps information flow in the FES industry, in order to make foodservice design, sales, and marketing tasks more efficient. AutoQuotes offerings include our configure, price, quote (CPQ) software with exclusive online catalog; design applications; and other products and solutions. Established in 1990 and located in Jacksonville, Fla., the family-owned company serves customers throughout North and South America.


dynaMACS software provides sales agencies a fast, flexible and reliable way of managing sales and commission data. We have a client list that includes 2,000 agencies nationwide.

Clients in virtually every industry—including automotive aftermarket, plumbing, food service, hardware, office products, industrial/construction, marine, and more—rely on dynaMACS to provide a powerful, yet easy-to-use software that helps them manage data and operate more efficiently. With its easy-to-use data entry and powerful reporting capabilities that turn raw data into useful information, dynaMACS revolutionized the way sales agencies operate.

We continue to innovate, with products such as dynaMACS Mobile, which gives field reps access to information anytime, anywhere, and eSi, which eliminates data entry.

A commitment to continuous development and our outstanding customer support ensures dynaMACS will continue to be the premier software for manufacturers’ sales agencies and their reps.

Web KCL Logo Full LargeKCL

Since 1985, Kochman Consultants Ltd. (KCL) has provided software and technical solutions for foodservice manufacturers, commercial kitchen designers, chains, planners, sales reps, dealers, engineers, consultants, architects, and restaurant owners around the globe.

KCL CAD is the foundation of our software. KCL distributes symbols, expedites scheduling, and makes the use of design software more intuitive. KCL CAD Helps you make the most of your design software.

KCL Mobile, our iOs and Android app lets you take KCL on the go. The app provides access to all our manufacturer data. Search, view, and email cut sheets, retail prices, and symbols from the palm of your hand.

RPMSwebRep Profit Management System (RPMS)

Rep Profit Management System (RPMS) is a software program designed specifically for multi-line representative firms. Available as a cloud system (RPMSCloud) or server/desktop-based, RPMS helps a rep agency easily track quotes, orders, invoices, commissions, and samples.

A fully automated program, RPMS can forecast sales by dollars and easily import sales data from factory spreadsheets. This program is strongly endorsed by MAFSI.

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Become a Partner

If you are a vendor and are interested in becoming a Proven Partner, please use the form below.

If you would like to recommend a service provider that you think should be a partner, please contact Ramsey Phillips at