Join MAFSI

Rep Agency Membership

When manufacturers look for representatives in commercial foodservice, there’s only one kind of rep they call.  MAFSI reps.

As a member, you’ll be joining the nearly 300 agency members who want first dibs on the very best brands in the industry, and to be a part of the only manufacturers' representative advocacy group in commercial foodservice.  

Our members are engaged. They’re motivated.  They make things happen.  And manufacturers know it, too.

Why? Because MAFSI reps have resources, tools, educational opportunities, and partnerships they can’t get anywhere else.  Simply put, MAFSI reps earn more, and go further.

When you join MAFSI, you get all of that and more. MAFSI's 275+ rep agencies make an impact for our manufacturers, our dealers, and our customers. MAFSI reps make an impact in our communities, in our economy, and in the greatest industry in North America.

Fundamental to our success are our 260+ Manufacturer Members who are proud of the way they go to market with 80% of the overall manufacturers in the industry choosing MAFSI reps to market their products. Of these 260 more than 100 are currently looking for reps.

If it's time to go to the next level, educate and empower your staff, and improve your bottom line and visibility in North America; then it’s time to join MAFSI.


MAFSI Rep Firm Dues Pricing: (based on total personnel in agency)

1 - Personnel in Agency = $640
2 - Personnel in Agency = $740
3 - Personnel in Agency = $845
4 - Personnel in Agency = $945
5 - Personnel in Agency = $1,045
6 - Personnel in Agency = $1,145
7 - Personnel in Agency = $1,245
8 - Personnel in Agency = $1,350
9 - Personnel in Agency = $1,440
10 - Personnel in Agency = $1,540
11 - Personnel in Agency = $1,650
12 - Personnel in Agency = $1,745
13 - Personnel in Agency = $1,845
14 - Personnel in Agency = $1,950
15 - Personnel in Agency = $2,050
16 - Personnel in Agency = $2,155
17 - Personnel in Agency = $2,255
18 - Personnel in Agency = $2,350
19 - Personnel in Agency = $2,450
20 - Personnel in Agency = $2,550
21 - Personnel in Agency = $2,650
22 - Personnel in Agency = $2,760
23 - Personnel in Agency = $2,845
24+ - Personnel in Agency = $2,945

Click on button below to join today
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Join MAFSI Today


Here are just a few of the ways MAFSI membership will benefit you and your rep agency:


REPS WANTED and LINES WANTED MARKETING

If you are a rep looking for lines, then MAFSI is your best resource. Bringing the best reps together with best manufacturers is at the core of MAFSI's mission.

If you contact one of these manufacturer members and tell them you are interested in the line, you will probably make the sales manager’s day. You are saving him or her the trouble of doing a directory search giving you the inside track on getting the line.

The following Reps/Lines Wanted Services are included in your membership:

Reps/Lines Wanted Search Engine

  • FOR MFGS LOOKING FOR REPS: With our new and expanded REPS WANTED we've broken down the sub-categories manufacturers use into finite pieces so they can better and more accurately target the specific type of rep they need. And this is available for you to find manufacturers 24/7 in a search engine format.
  • FOR REPS LOOKING FOR LINES: Additionally, new this year for the agents, we have added the same sub-categories in a new search engine tool, LINES WANTED, This allows manufacturers to search and also see in your Locator listing the specific types of lines your rep firm is seeking. This new feature let you fill in the product category holes on your line card fast and eliminate potential line conflicts. We have over 100 Manufacturers Looking for Reps in the Lines Wanted search engine.

Reps Wanted E-mails

  • You receive personalized e-mails to your inbox when a manufacturer is looking for rep firms in your region.
Get New Lines and Visibility through our Online Rep Locator:
  • The Locator, MAFSI's membership directory, is the “must-have” search vehicle for any professional in the foodservice industry who goes to market through manufacturers’ representatives.  MAFSI’s Locator is the place manufacturing sales and marketing executives look for professional representation internationally while providing our agent members with an invaluable marketing tool. Most MAFSI Reps gain at the minimum one new line each year which significantly impacts your bottom line and more than pays for your MAFSI membership each year.

2018 MAFSI CONFERENCE

Join us for the 2018 MAFSI Conference, January 24-27, 2018 at the Naples Grande Resort in Naples, FL. You do not want to miss this event!

Benefits and Registration For Representatives

  • New member discounts are available.
  • 3 days to network with more than 50% of MAFSI member companies and over 500 rep peers and your manufacturers at the largest educational conference in commercial foodservice.
  • 50+ unique session topics featuring over 120k in world class speakers and 12 operator roundtables.
  • Cutting edge rep-only technology day (aka - repnology) to enhance your agency’s relationships with your customers and manufacturers.
  • Immediate action steps and rapid deployment tactics to catapult your company's sales and marketing efforts immediately.


REAL RESULTS YOU CAN COUNT ON-- we guarantee it--OR YOUR MONEY BACK.


MAFSI SPECPATH®

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Our belief is simple.  MAFSI Reps and Manufacturers should have the knowledge, and visibility, to clearly see the sum of their efforts (and hard work) in a comprehensive, easy to use, and straightforward platform.

SpecPath® is patent-pending software program/database of all 11-4000 projects. It won't just track specs and projects but will provide real market intelligence; soon becoming an integral part of our industry’s infrastructure.

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SpecPath® Benefits For Reps.

You will be able to better track specifications written in your region, get paid for the work you do and better gauge the relationships you hold with various consultants and save the consultants precious time by not calling to see WHAT made it in the spec.

You will be able to better track the equipment coming in your region, as well as provide better coordination for startup and demos and serve the operator should manufacturer and quality issues arise.

You will be able to immediately quote the order as you'll be able to see which of their products are included on the spec, and export the information into an excel or csv document for quoting. You may even be able to provide a quote prior to the dealer asking for one.

Inside of each project, MAFSI Rep Member Subscribers will only see items in their region that match their manufacturer product line.

You will be able to see and export data and build reports on the following data:

    • Manufacturer Name
    • Position in Spec (Specification, Destination or Origination)
    • Spec Type (Prime, Equal or Alt)
    • Model #
    • Item #
    • Quantity
    • Description (ex. Hand Sink)
    • Paragraph Spec
    • Project Information
    • Consultant Information
    • Dealer Information
    • Market Segment
    • Other Rep Companies on Project Who Share Mfg (3 Per Project - Specification, Destination and Origination)

MAFSI COMMERCIAL FOODSERVICE MARKET FORECAST

Released every October, this 24 page, in-depth, member-only, forecast covers all of the data points and trends...helping both you, our reps, and our manufacturers more accurately predict the future of business, and (hopefully) help to set reasonable goals and quotas each year.

Click here to see a sample of a prior year Market Forecast.

In addition to forecasts for Equipment, Supplies, Tabletop and Furniture both nationally and regionally, we include Product Equipment Sub-Categories Sales Forecast both nationally and regionally for:

  • Primary Cooking
  • Refrigeration & Ice Machines
  • Storage & Handling
  • Serving
  • Food Preparation
  • Warewashing & Sanitation
  • Ventilation

MAFSI QUARTERLY FOODSERVICE BUSINESS BAROMETERalt

How's business? That’s the magic question that begins most conversations between business partners be it rep to rep, rep to factory, rep to dealer, or rep to end-user.

For years MAFSI had discussed the best way to provide the industry with clear sales information. One of our goals has always been to provide an accurate picture of how business is doing.

In 2001, we instituted the MAFSI Business Barometer Survey, a quarterly survey that has become a leading economic indicator in the foodservice industry with an inside look at regional and national sales trends and forecast for equipment, supplies, tabletop and furniture lines. Click here for a sample: MAFSI Q3/15 Foodservice Business Barometer Survey.

Q3/15 Over All

There is no one else in this industry better able to provide this information than the rep, the people who live and breathe it across the country every day. The purpose of this one-of-a-kind survey is to share – not only with MAFSI – but with other industry partners and associates how the industry fared last quarter and projected consumer confidence for this quarter.

The Business Barometer is firmly entrenched at the top of the foodservice "need to know" information. Cited in industry and national publications including the Wall Street Journal, Foodservice Equipment Reports and Foodservice Equipment & Supplies as well as industry newsletters, e-blasts and trend/forecast presentations and manufacturers' sales presentations, the data is highly credible and sought after.

Additionally, the Barometer is a tool for our rep members to have the necessary data required to negotiate future quotas and bonus plans with manufacturers. This survey is also a benchmark for all of us to gauge our own business activity and growth.

The Barometer is a valuable sales management tool for several reasons:

  1. The survey is consistent from quarter to quarter and measures trends including quoting and consultant activity.
  2. Our format shows that differences exist from region to region.
  3. We break down the market into its subcomponents of equipment, supply, tabletop and furniture as well as equipment sub-categories of primary cooking, refrigeration & ice machines, storage & handling, serving, food preparation, warewashing & sanitation and ventilation.
  4. The Barometer is a tool for our rep members to have the necessary data required to negotiate future quotas and bonus plans with principals and establishing performance appraisals and consensus quotas for reps and sales managers.
  5. This survey is also a benchmark for all of us to gauge our own business activity and growth.

The MAFSI Business Barometer results are sent to all MAFSI members, as well as industry publications as well as national news outlets each quarter.  


ORGO REP AGENCY SOFTWAREalt

130 MAFSI Rep Firms and Growing

ORGO Software is designed specifically for the foodservice representative and created to help foodservice reps and manufacturers manage and track just about every aspect of your business. Orgo offers the MAFSI rep firm and manufacturer a single, centralized system that can be accessed from any web enabled device as well as powerful MAFSI Member Only Benefits. Find out more.

Orgo provides MAFSI Rep Firms with:alt

  • Quotes and Orders Tracking
  • Contacts and Company Management
  • Project Tracking
  • Activity Logging
  • Live Sales Data
  • Specification Credit
  • Commission Reconciliation
  • Reporting & Analytics
  • Roles

MAFSI Member Only Functions

  • Discounted pricing for MAFSI Reps
  • MAFSI Only Reports
  • MAFSI Only AutoQuotes Import Function
  • MAFSI Only Discount Negotiation Tools
  • MAFSI Only Reconciliation Functions
  • MAFSI Only Reconciliation Functions

GUIDELINE and RESOURCE CENTER and MEMBER BENEFITS

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We also have an extensive online resource center in our Members' Only area which over 85 Guidelines and Best Practices including:

  • Over 40 Companies providing Reps and Manufacturers with discounted programs including commission collection, legal, phone and insurance.
  • MAFSI Matters, monthly E-Newsletter
  • Rep Firm Benchmarking Survey
  • Line profitability analysis tools
  • Representative alternative service and income trends
  • Guidelines for evaluating a manufacturer
  • Examples of NAFEM-MAFSI approved contracts
  • Guidelines for valuing your rep firm
  • Guidelines for handling line conflicts
  • Tips on surviving a major line loss
  • Rep firm operations manual by MRERF (at MAFSI discounted rate)

REP MEMBERSHIP CRITERIA

U.S. Rep/Agent membership is available to any firm, or corporation engaged in business as an independent manufacturers' representative, selling foodservice equipment, supplies, tabletop, furniture and/or janitorial and sanitation supplies and equipment to the foodservice industry, and jan/san industry or other non-food institutions that require commercial cleaning, shall be eligible for Agent membership in this association, upon establishing, subject to the discretion of the Board of Directors, that such person, firm or corporation is:

  1. an independent contractor; and
  2. whose primary business is selling foodservice equipment, supplies, tabletop, furniture, and/or janitorial and sanitation supplies and equipment to the foodservice industry and/or the jan/san industry or other non-food institutions that require commercial cleaning; and
  3. is selling the products of two (2) or more manufacturers in a designated geographic area; and
  4. whose majority of gross sales volume is derived from commission-based representative contracts.

Canadian/International agent membership is available to any firm, or corporation engaged in business as an independent manufacturers’ representative, selling foodservice equipment, supplies, tabletop, furniture, and/or janitorial and sanitation supplies and/or equipment to the foodservice industry and/or janitorial and sanitation industry; or who may act as a manufacturers’ representative with inventory who provides assistance in selling in their Canadian or International designated geographical area by importing merchandise in a manner that provides more cost effective products for the customer which may involve freight, brokerage, dollar exchange and timely delivery; and shall be eligible for Canadian or International Agent membership in this association, upon establishing, subject to the discretion of the Board of Directors, that such person, firm or corporation:

  1. is an independent contractor; and
  2. whose primary business is selling foodservice equipment, supplies, tabletop, furniture, and/or janitorial and sanitation supplies and equipment to the foodservice industry and/or the jan/san industry or other non-food institutions that require commercial cleaning; and
  3. is selling the products of two or more manufacturers in a designated geographic area;
  4. has no ownership or part ownership in any of their represented factories; and
  5. uses the factories’ literature to go to market and does no value added re-manufacturing or assembly to products sold in their designated geographic area.

MAFSI Rep Firm Dues Pricing: (based on total personnel in agency)

1 - Personnel in Agency = $640
2 - Personnel in Agency = $740
3 - Personnel in Agency = $845
4 - Personnel in Agency = $945
5 - Personnel in Agency = $1,045
6 - Personnel in Agency = $1,145
7 - Personnel in Agency = $1,245
8 - Personnel in Agency = $1,350
9 - Personnel in Agency = $1,440
10 - Personnel in Agency = $1,540
11 - Personnel in Agency = $1,650
12 - Personnel in Agency = $1,745
13 - Personnel in Agency = $1,845
14 - Personnel in Agency = $1,950
15 - Personnel in Agency = $2,050
16 - Personnel in Agency = $2,155
17 - Personnel in Agency = $2,255
18 - Personnel in Agency = $2,350
19 - Personnel in Agency = $2,450
20 - Personnel in Agency = $2,550
21 - Personnel in Agency = $2,650
22 - Personnel in Agency = $2,760
23 - Personnel in Agency = $2,845
24+ - Personnel in Agency = $2,945

Click on button below to join today.

Join MAFSI Today


When you consider the increase in top-line and bottom-line sales you experience with MAFSI, membership is an investment that reaps enormous rewards...and why 95% of our rep members renew each year. Thank you for your interest in MAFSI.

There are no problems without solutions; no questions without answers and no limit to what can be accomplished when so many join together. Simply put, there is power in numbers.

MAFSI is the catalyst and only advocate for your chosen profession. We are the industry's definitive sales and marketing resource for all equipment, supply, tabletop and furniture manufacturers and reps and the one voice for both of you in North America.

Tomorrow's foodservice industry is whatever we want it to be. We look forward to working with you in 2016 to continue to provide the customer and the industry with a steady stream of skilled sales and marketing talent and innovative products.

We look forward to welcoming you and seeing you prosper as a leader in your market and with your manufacturers. Please let us know us you have any questions. We can be reached at 404-214-9474 or info@mafsi.org.


Testimonials:

“The biggest benefit to me and my company is the ability to network and interact with reps and manufacturers from all over North America. It is because of MAFSI that I took the necessary steps to help my company and to improve my professional standing in our industry by achieving both CFSP and CPMR certifications. I would not have taken the time were it not for MAFSI.” - Roy Horan, C.R. Peterson Associates

"MAFSI membership gives you access to the “keys to success”. There is no better way for a manufacturers' representative to have at their fingertips the tools to go from Good to Great than MAFSI. MAFSI Headquarters understands the rep business intimately. Their experience and close relationships with industry and business professionals, offer members the most unique and up to date sales and management ideas available.Being involved in MAFSI has been an invaluable way to network with and meet the best of the best in the world of repdom. I have developed relationships that have continue to pay dividends."  - Ed Pecinka, Pecinka Ferri Associates

“As reps since 1972, we have seen MAFSI grow into a dynamic, professional organization that is every rep's best industry advocacy group. They have, through the hard work of many nationwide chapters, dedicated leaders, and supportive membership, forged an amazing association that has high visibility in all sectors of this vast industry that includes NAFEM, FEDA, and other prominent organizations.
By joining MAFSI, one automatically gets member access to regional and national foodservice industry networks, invaluable to all rep firms. In addition, you will as a member enjoy MAFSI's services and benefits and meet a great group of professionals that share your mutual goals and challenges- many whom will likely become your lifelong industry friends." - Ro Doyle, DMM Enterprises

“Benchmarking, Networking, Fresh Ideas, Friendships.” - Jeff Hessel, BSE Marketing

“What being a MAFSI member means to me is being networked with a group of professionals who have similar goals and challenges and with whom I can exchange ideas and solutions. It is also being part of a group who gives back to the food service industry in many ways from charity events and scholarships, to ideas and suggestions that improve the way products get to market and ultimately delivered to the customer.” -  David Wyllie, Wyllie Marketing

Questions? Please contact us today at (404) 214-9474 or info@mafsi.org.

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