Introducing Smartphone Video Workshop and Foodservice 101 - both available in MAFSI's Foodservice Academy


COVID-19 has created unprecedented challenges for MAFSI members, their customers and the public-at-large across North America. Firstly, the health and safety of our members is the most important. Our thoughts and prayers are with our members, their families and friends who have been diagnosed or affected by the virus. Please stay up-to-date on the ways to protect your health with sources such as the CDC and WHO.

Like so many of you, we are doing everything in our power to help our members navigate in these uncertain times. We ask that you stay safe and healthy, are patient with us and each other, and treat everyone with kindness. While this situation is unprecedented, we are optimistic that all of us will emerge stronger and more resilient.

We are here to support you throughout this crisis. We will be posting updates and more information here as it becomes available. In the meantime, you can reach us at 404-214-9474 or [email protected]. Thank you for your support of MAFSI, the foodservice industry, our countries, our citizens and each other.

Use the buttons to navigate to the Member's Only COVID-19 webpages. You will have access to more detailed information, webinar recordings, presentations, and other resources. 


United States COVID-19 Information
Canada COVID-19 Information

AQ Webinar - Embracing a Digital Supply Chain: An Introduction to Axonom and Visual Configuration - Tuesday, December 8 at 11:00 - 11:45 am ET

Introducing Axonom and Visual Configuration


MAFSI Members,  join AQ for an introduction to Axonom!

When: Tuesday, December 8th - 11:00 am - 11:45 am ET

AQ recently announced the acquisition of Axonom, a Minneapolis-based provider of Visual Configuration and AR/VR solutions for B2B manufacturers. Together, AQ and Axonom will enable manufacturers to engage with their distribution channels and customers through comprehensive product offerings.
Join AQ next Tuesday, Dec. 8, at 11 a.m. ET, for a live webinar when their teams will introduce Axonom's suite of products and discuss the benefits of using these tools to advance your digital capabilities. The webinar will provide:

  • An introduction to Axonom and how its solutions can integrate with your AQ workflows and data
  • Insights into how the power of visual configuration can drive your sales cycle
  • A review of growth revenue opportunities for FES manufacturers using visual configuration
  • AQ looks forward to connecting with you! In the meantime, you can read more about the acquisition here.
  • You can also visit to learn more.

Questions? Connect with AQ at [email protected].

All MAFSI members are invited to participate.

Tuesday, December 8th
11:00 am - 11:45 am ET
Register: Click here to register in the Members' Only Section


AutoQuotes Insight for Reps Webinar - Thursday, December 3 at 11:00 - 11:30 am ET

Introducing AQ Insight for Reps - learn more here.

MAFSI Reps,  join us for an introduction to AQ Insight for Reps!

When: Thursday, December 3 - 11:00 am - 11:30 am ET

You rely on AQ every day to quote projects and drive sales. Now, you will have a better way to track your quoting activity and measure sales performance. We are excited to announce AQ Insight for Reps, a new data platform that gives you access to your key quoting data at a glance using an intuitive and user-friendly dashboard. AQ Insight also provides an easier way for you to create reports and share data with manufacturers, streamlining the reporting process. The best part? AQ Insight for Reps is available to you at no cost.

Here's what you can do with Insight for Reps:

Share data with your manufacturers
Provide your manufacturers with easy access to your quoting data, forgoing the need for manual updates and reporting processes.
Analyze real-time reports online
Create and view data reports online without having to export the file.

Track quoting metrics
Easily track quoting trends over time and measure project timelines as they move through the project lifecycle.

The AQ team will host an introductory webinar to help guide you through the product's features on Thursday, December 3 from 11 am - 11:30 am ET.

In the meantime, you can use your AQ credentials to get started on AQ Insight for Reps today

All MAFSI rep members are invited to participate.

Date: Thursday, December 3rd
Time: 11:00 am - 11:30 am ET
Register: Recording in Members' Only area

State of the Associations Town Hall Webcast - Wednesday, December 2 at 12:00 - 1:00 pm ET

Join CFESA, FCSI, FEDA, MAFSI and NAFEM leadership, as we discuss where this year has taken us, and more importantly, as we look to the future for our industry.  All MAFSI members are encouraged to participate.

Date: Wednesday, December 2nd
Time: 12:00 pm - 1:00 pm ET
Register: Recording in Members' Only section

Let's get strong, Let's get ready!


KCL NapkinSketch Webinar for Reps and Manufacturers - Thursday, November 19th at 1:00 - 2:00 pm EDT

Think KCL is just for designers?
Think again!


KCL NapkinSketch now lets you design a simple kitchen layout without CAD or BIM software. Take a look.

That’s right, you can use the full KCL symbol library to create your walk-in cooler, dish room, bar, or kitchen layout. You can either save your sketch as a PDF to mark up in Adobe or Bluebeam or save it as a DWG file to send to the manufacturer or client. DWG files can be opened in AutoCAD and refined for more detailed kitchen design including utility schedules and specbooks.

Do your clients a favor and ditch that paper napkin sketch for a long-lasting and more useful KCL NapkinSketch.

Create a functional design filled with accurate items and equipment dimensions that can easily be turned into a full-blown kitchen design. What a time saver!

All MAFSI rep and manufacturer members are invited to participate.

Date: Wednesday, November 19th
Time: 1:00 pm - 2:00 pm EDT
Get the webinar recording in the Members' Only Section.

Let's get strong, Let's get ready!


Webinar Registration: Achieve your Financial Goals through Business Planning & Valuations with IMG Financial Group - Thursday, November 19th at 1:00 - 2:00 pm EDT

Join us for a webinar on Thursday, November 19th at 1:00 pm EST with IMG Financial Group. They will discuss their signature business planning process which aligns a business’ fragmented financial topics together in a cohesive manner. By analyzing your business’ big picture through Business planning, it creates possible improvements and efficiencies to benefits structures, qualified retirement plans, tax planning, key man retention strategies, business succession, and more. The process creates a plan that seeks to achieve not only the goals for the business but also for the owners' personal financial goals. They will also discuss the importance and role of business valuations.

All MAFSI members are encouraged to participate.

Date: Thursday, November 19th
Time: 1:00 pm - 2:00 pm EDT
Get the webinar recording in the Members' Only Section.



As a manufacturer, we know what you want. You want access.  You also want an experienced, and motivated, sales force.  You want availability to expose your products to the movers and shakers that make commercial foodservice MOVE.

When you join MAFSI, you get all of that and more. Ask any of the 260+ manufacturers that already belong to the Manufacturers’ Agents Association for the Foodservice Industry (MAFSI). They’ll tell you there is no easier, faster, and cost-effective way to go to market in this industry than by utilizing MAFSI reps.

MAFSI's close to 300 rep agencies make an impact for our manufacturers, our dealers, and our customers. MAFSI reps make an impact in our communities, in our economy, and in the greatest industry in North America.

If you’re ready to get your piece of the 13 billion dollar commercial foodservice industry, then you’re ready to join MAFSI.

Welcome New Manufacturer Members
Manufacturers Join Here


When manufacturers look for representatives in commercial foodservice, there’s only one kind of rep they call.  MAFSI reps.

As a member, you’ll be joining the nearly 300 agency members who want first dibs on the very best brands in the industry, and to be a part of the only manufacturers' representative advocacy group in commercial foodservice.  

Our members are engaged. They’re motivated. They make things happen. And manufacturers know it, too.

Why? Because MAFSI reps have resources, tools, educational opportunities, and partnerships they can’t get anywhere else. Simply put, MAFSI reps earn more and go further.

If it's time to go to the next level, educate and empower your staff, get new lines, and improve your bottom line and visibility in North America; then it’s time to join MAFSI.

Welcome New Rep Members

Reps Join Here