Business Barometer Survey

MAFSI Business Barometer Quarterly Survey

How's business? That’s the magic question that begins most conversations between business partners be it rep to rep, rep to factory, rep to dealer, or rep to end-user...and the MAFSI Barometer answers it...every quarter.

In addition to reporting on quarterly numbers for Equipment, Supplies, Tabletop and Furniture both nationally and regionally, MAFSI also Releases Equipment Sub-Category Business Barometer for both nationally and regionally for:

  • Primary Cooking
  • Refrigeration & Ice Machines
  • Storage & Handling
  • Serving
  • Food Preparation
  • Warewashing & Sanitation
  • Ventilation
  • Janitorial & Sanitation Equipment 
  • Janitorial & Sanitation Supplies 
  • Disposables

The Barometer is such a valuable sales management tool for several reasons:

  1. The survey is consistent from quarter to quarter and measures trends.
  2. Our format shows that differences exist from region to region.
  3. We break down the market into its sub-components of equipment, supply, tabletop, and furniture.
  4. MAFSI reps are hired by our principals for their local market expertise and the Barometer is a tool for all reps to understand the pulse of their territories.
  5. The Barometer is a tool indicator for establishing performance appraisals and consensus quotas for reps and sales managers.
Business Barometer Survey Reports for 2002-2018:

To view the past surveys please click on the links below.

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

 

2018

  • Q4/18: MAFSI Business Barometer ends 2018 with slow growth. Growth of +2.2% for Q1 2019.
  • Q3/18: MAFSI Barometer Records a Slight Bounce; Continued Slow Growth Ahead
  • Q2/18: Slight Q2/18 Improvement; Continued Modest Growth in Q3/18 Forecasted
  • Q1/18: Slower Growth in First Quarter; Forecast is for Better Results Ahead

2017

  • Q4/17: Mixed Economic and Market Trends Result in Slow to Moderate Growth in Fourth Quarter
  • Q3/17: MAFSI Barometer Indicates Industry Growth Rate Cut in Half; Restaurant Growth is Sluggish
  • Q2/17: A New Plateau of +3 to +4% is Being Established from Prior Range of +4 to +5%
  • Q1/17: First Quarter 2017 Suffers "Hang-Over" from Strong Fourth Quarter 2016 Finish

2016

  • Q4/16: Better than Expected results for Q4/16: Industry Anticipates 8th year of Expansion
  • Q3/16: Slower Growth Recorded for Q3/16; Activity Starting to Tail Off
  • Q2/16: Another Strong Quarter Reported for Q2/2016, Slower Growth Forecasted for Q3/2016
  • Q1/16: MBB Continued Solid Gains in E&S Sales in First Quarter; Steady Expectations for 2Q/16.

2015

  • Q4/15: MBB +4.9%: Foodservice E&S Outperforms Q4 Forecast, Market is Cautious for Q1/16
  • Q3/15: MBB Growth Stays Strong at 5% in Q3/15, Forecast for 4th Quarter at 4.3%
  • Q2/15: MBB Tops Out at 5.1%; Forecast For 3rd Quarter Less Robust 4.3%
  • Q1/15: MBB Overall sales for Q1/15 compared with Q1/14 grew by a healthy 4.7%, stronger than 2.9% of Q4/14, and in line with the forecast of 4.6%.

2014

  • Q4/14: MBB Overall Sales Growth in Q4/14 Slows to 2.9%, from 3.8% in Q3/2014; Industry Returns from NAFEM Poised for Expansion with Q1/15 Forecast at 4.5%
  • Q3/14: MBB Sales Growth in Q3/14 up to 3.8%, from 3.1% in Q2/14; Mixed Prospects for the Food Service E&S Ahead
  • Q2/14: MBB Sales Down in Q2 to 3.1%, From 3.3% in Q2/4; Q3/14 Forecast Calls for a Strong Rebound
  • Q1/14: MBB Sales Growth Slowed in Q1 to 3.3% After Growth of 4.8% in Q4/13; Results Hampered by Frigid Weather; Wide Disparity In Regional Data

2013

  • Q4/13: MBB Continued Moderate Growth Trend with Gain of 4.8% over Q4/12; MAFSI Reps exceeded both Q4/13 forecast of 4.1% and overall 2013 forecast of 4.7%
  • Q3/13: MBB Shows Continued Modest Growth of 4.5%; Gains reported for all regions and categories
  • Q2/13: MBB Achieves Record Sales Increase of 6.1% Over Q2/12; Includes sales trends on seven equipment sub-categories 
  • Q1/13: MAFSI Releases Expanded Business Barometer; Includes sales trends on six equipment sub-categories
  • Q1/13: MBB Indicates Industry Is In A Soft Patch; Q2/13 forecast is for steady 3.1% growth

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2012

  • Q4/12: MBB Advances 3.8% as predicted; Q1/13 forecast is for steady 3.6% growth
  • Q3/12: MBB Advances to 4.3%; Q3 forecast at 3.8% and 2013 forecast at 4.7%
  • Q2/12: MBB Moves Slow but Steady at 3.6% and forecast Q3 at 4.1%
  • Q1/12: MBB Report Moderate Growth; Q2 forecast at 3.7%

2011

  • Q4/11: MBB Records Strong Advance; 2012 for record growth  at 6.6% and Q1 forecast at 5.2%
  • Q3/11: MBB Indicates Slower Growth; Q4 forecast calls for more moderate growth at 3.6
  • Q2/11: MBB Records Further Improvement; Third consecutive quarter of growth; Q3 forecast at 4.8%
  • Q1/11: MBB Continues to Report Healthy Growth; Reflects an Acceleration of Business Activity; Q2 forecast at 4.9%

2010

  • Q4/10: MBB Surges Into Positive Ground. Indicates recovery is gaining momentum; Q1/10 forecast at 4.2%
  • Q3/10: MBB points to a u-shaped recovery, Q4 forecasts -2.1%
  • Q2/10: MBB reports improvement since last quarter and Q3 to also improve at -2.7%.
  • Q1/10: MBB shows the market is turning at -5.3% contraction. Q1 numbers are less negative than previous quarters. 

2009

  • Q4/09: Overall sales declined -12.8% for Q4/09. Confidence index for Q1 is -6.9 and -3.9% for 2010.
  • Q3/09: Overall sales declined -11.5%. Q4 Forecast is -10.4%.
  • Q2/09: Overall sales declined -12.8%. Confidence index for Q3 is -11%.
  • Q1/09: Overall sales for Q1/9 contracted by -11%. Confidence index for Q2/09 is -9.7%.

2008

  • Q4/08: Overall sales fell by -4.7% for fourth quarter 2008. Even deeper decline forecast for Q1/09 at -7.3%.
  • Q3/08: Overall sales for Q3/08 contracted by -2.8%, the third consecutive quarter of negative growth. Fourth quarter is forecasted to decline -4.7%.  
  • Q2/08: Overall sales for Q2/08 contacted by -0.3%, the second consecutive quarter of negative growth and the sixth quarter of the current slowdown
  • Q1/08: MAFSI reps report lower sales for Q1/08; first decline since Q3/03. Sales forecast for Q2/08 is -0.5%.

2007

  • Q4/07: MBB Reports Slowing Growth for Q4/07; Softness to continue throughout 2008
  • Q3/07: MBB Reports Slow Growth for Q3/07; Forecast the same for Q4/07
  • Q2/07: MBB Reports Slow Growth for Q2/07; +3.6% Forecast for Q3/07
  • Q1/07:First Quarter '07 Results Show Softening; Outlook for Q2/07 is +2.9%

2006

  • Q4/06: MBB Holds at +4.5%; Outlook for Q1/07 is for slower growth.
  • Q3/06: MBB Reports +4.5% Increase in Sales; Forecasts +4.6% Increase for Q4/06.
  • Q2/06: MBB Reports +3.4% Increase in Sales; Forecasts +4.2% Increase for Q3/06.
  • Q1/06: MBB Reports +2.7% Increase in Sales; Forecasts +3.6% Increase for Q2/06.

2005

  • Q4/05: MBB Reports +3.8% Increase in Sales; Forecasts +3.3% Increase for Q1/06 and 5.4% Overall Increase for 2006.
  • Q3/05: MBB Reports +2.5% Increase in Sales; Forecasts +2.8% Increase for Q4/04.
  • Q2/05: MBB Reports +2.9% Increase in Sales; Forecasts +3.6% Increase for Q3/05.
  • Q1/05: MBB Reports +2.7% Increase in Sales; Sales are up for the fifth consecutive quarter

2004

  • Q4/04: MBB Reports +2.6% Increase in Sales
  • Q3/04: MBB Reports +1.9% Increase in Sales
  • Q2/04: MBB Reports +2.9% Increase in Sales
  • Q1/04: MBB Reports +1.2% Increase in Sales

2003

  • Q4/03: MBB Reports No Change in Sales
  • Q3/03: MBB Reports -1.1% Decrease in Sales
  • Q2/03: MBB Reports -1.1% Decrease in Sales
  • Q1/03: MBB Reports -2.1% Decrease in Sales

2002

  • Q4/02: MBB Records +1.4% Sales Increase in Sales
  • Q3/02: MBB Forecasts +1.7% Sales Increase
  • Q2/02: MBB Forecasts +1.9% Sales Increase
  • Q1/02: MBB Indicates Sales to Increase

The MAFSI Business Barometer results are sent to all MAFSI members, as well as industry publications each quarter.  


For Rep Members:

What data do I need in order to participate in the Barometer?

It is critically important that this information - which is sent to everyone in the industry - is precise. That's why we need all rep firms to participate in this survey every quarter. For MAFSI to truly measure the marketplace as accurately as possible its imperative we have all responses from our agencies. The information you provide is always confidential. Please e-mail [email protected] with questions.

Here is the information you need to take the survey:

  • Sales for the past quarter vs. sales for that quarter last year.
  • Projected overall sales for the upcoming quarter vs. sales for the same quarter last year.
2019 MAFSI Business Barometer Survey Dates

Quarter:                                    Sent to Reps:         Due:              Released:

Q1  - Jan 1 - Mar. 31                Apr. 10th               May 6th          week of May 15th

Q2 - Apr. 1 – Jun. 30               Jul. 10th                Aug. 6th         week of Aug. 15th

Q3 - Jul. 1 – Sept. 30              Oct. 10th                Nov. 6th         week of Nov. 15th

Q4 - Oct. 1 – Dec. 31               Jan. 10th               Feb. 6th          week of Feb. 15th


Testimonials:

“From a sales and operations perspective, accurate forecasting and benchmarking is extremely important, however, also very difficult to obtain. The quarterly MAFSI Business Barometer is reported by the reps – those closest to the end users, consultants and dealers – and has become one of our most valued and trusted planning tools.”  – Tom Szafranski, Former President, ITW FEG Commercial Sales

“Whether for current conditions or future forecast about the foodservice equipment and supplies business, the MAFSI Business Barometer is the most dependable and accurate indicator we’ve found.  It’s real information from true professionals who know the foodservice business.” - Dean Landeche, Former Senior Vice President, Solutions and Services, Manitowoc Foodservice

“The MAFSI Business Barometer is truly the industry's leading indicator of foodservice equipment and supplies sales. It is an invaluable tool for benchmarking performance on a national, regional and product segment basis. Additionally it provides essential information for developing business and sales plans. The Barometer is a great service to everyone in our industry.” - Jim Reid, CFO, SEFA

“I look forward to receiving the MAFSI Business Barometer report each quarter. It has proven to not only be a valuable benchmark for past performance but also a key leading indicator of future business. The recent expansion into equipment subcategories provides the improved granularity our business demands. I appreciate the closer tie to the NAFEM Size and Shape of the Industry Study as it simplifies the alignment of data.” - Mike Ward, Foodservice Marketing Manager, InterMetro Industries

 

Questions? Please contact us today at (404) 214-9474 or [email protected].

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