Explore the power of your MAFSI membership.

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The MAFSI Advantage

Since 1949 MAFSI has been a leader in the foodservice industry, dedicated to providing members with practical resources, education, information, professional services, and expertise.

MAFSI is a member-driven and member-focused organization, where participation is the essence of our association. Below are the various benefits available to our valued members.

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Simply put, MAFSI members earn more and go further.

MAFSI members have resources, tools, educational opportunities, and partnerships they can’t get anywhere else. To get started, select the appropriate join button below!

Powerful Programs and Services

MAFSI works every day to push the foodservice industry further and help our members thrive by giving you, our members, real tools and resources you need to stay ahead. Below are the various benefits available to our valued members:


Best Practices

Best Practices

The relationship between reps and manufacturers can be complicated. Our library of 80+ resources serves as guidelines to help you make informed decisions and ultimately help your partnerships thrive. Including everything from sample contracts, commission guidelines, interview forms, and more.

Biennial Conference

The foodservice industry’s largest educational conference is held every other year over the course of three days with 60 education sessions where members can meet with their peers, learn new methods of doing business, discuss mutual solutions, and strengthen businesses.
Business Barometer

Business Barometer

The leading economic indicator for the $15-billion foodservice industry for over 18 years and counting. Our quarterly survey provides an accurate picture of how business is doing with an inside look at regional and national sales trends and forecasts for equipment, supplies, tabletop, and furniture lines.
Career Center

Career Center

The best and brightest industry professionals are out there. A one-stop-shop for all your hiring needs. Easily post jobs to gain direct access to highly qualified, professional job seekers. The MAFSI Career Center has the talent you are looking for.

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Our committees cover a variety are made up of members who volunteer their time and talents to help us better serve you. They address key membership issues by identifying, analyzing, prioritizing, and acting on current and pending industry trends.


Our e-newsletter is an excellent source of the need-to-know industry information, legislative updates, association news, tips, and much more. The content and articles are carefully curated to apply directly to what you do and help your business succeed.

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FEDA RepFinder

In collaboration with FEDA, we created a real-time database of MAFSI reps, searchable by brand, region, city, or zip code. This intelligent and easy-to-use tool helps FEDA dealers find the right rep in the right region to ensure they are receiving appropriate credit for the work they do.
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Foodservice 101

Expand your knowledge of operators, product categories, the channel partners' roles and responsibilities, and foodservice math. Foodservice 101 is an online self-paced curriculum that benefits all employees, no matter their level of experience.

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Foodservice Academy

Foodservice Academy combines technology and industry-leading expertise to deliver impactful training for your company. With two great courses already available, Foodservice 101 and Smartphone Video Workshop, we will continue to add learning opportunities for our members.

KCL RepConnect

KCL partnered with MAFSI to put our rep firm members (and their brands) in front of all the Specifiers in North America. MAFSI rep firm contact information will appear by brand and location, allowing specifiers to easily find and contact the local rep.

Looking for New Partners

Looking for New Partners

Whether you are a manufacturer looking to expand your product sales into new territories or a rep looking for a new product line, MAFSI's Looking for New Partners program will help you succeed.

M Chef Committee

M Chef Committee

Increase industry awareness about the value of culinary training and selling. By creating educational programs addressing culinary training and developing a certification program for rep chefs that will become a new industry standard.

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MAFSI Technology Certification

The certification program created an industry benchmark by offering technology guidelines for rep firms. It provides manufacturers with a better understanding of how rep firm's tech investments streamline business and enhance their market position.
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Market Forecast

Every year, the Market Forecast covers all the must-know data points and trends in the $15 billion commercial non-foods industry for the coming year. It is a powerful tool helping both our reps and our manufacturers, more accurately predict the future of business, while setting reasonable goals and quotas.
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Member Company Locator

The “must-have” directory for any manufacturer or rep in the foodservice industry. Every listing contains precise information to answer all your questions. Our searchable online directory is updated hourly so the data is always current. 

Member Compass

Member Compass

Your online member profile and hub for all things MAFSI. Access member-only content and resources. Manage your personal profile, company information, staff profiles, invoices and more.

Member Discounts

Member Discounts

MAFSI has discount programs with various product and service companies. Just for being a member, you get access to exclusive savings from popular restaurants, retailers, hotels, theme parks, and more.
Member-Only Resources

Member-Only Resources

MAFSI can help you keep pace with today's constantly changing foodservice industry by providing content like industry updates, webinars, and more.

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Member Service Partners

Member Service Providers is a resource for our members to help find service vendors for a variety of business needs that also support our association. 


One of the most valuable membership benefits. Our members work together to share information and experiences that help solve problems and maximize opportunities. 

Networking Directory

Networking Directory

Use our Networking Directory to search and contact individual MAFSI members (includes rep, manufacturer, and associate members). Filter and search options make it easier than ever to locate your connections.
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Rep Firm Benchmarking

MAFSI reps can participate in a yearly benchmarking report, free of charge. This personalized report shows how their firm compares to others providing insights that drive better decision-making at every level of business.

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Region Map

Reps operate their firms in a predefined and exclusive region, or territory. Our Region Map helps define these territories. Members can also access the zip code which breaks down the MAFSI regions by zip code, allowing you to know precisely which zip codes belong to what region.
Rising Stars

Rising Stars Committee

A committee made up of reps under the age of 40 who are passionate about foodservice focusing on education, career development, and networking opportunities for young foodservice professionals. Making the industry better for everyone.

Smartphone Video

Smartphone Video Workshop

Learn how to easily and inexpensively up your smartphone video game. By the end of this workshop, you will be able to create quality, informative and delightful videos with your smartphone thus getting your message across to your audience in a more effective way.
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Released in 2016 and developed entirely by MAFSI, SpecPath is the industry's first, and only, 11-4000 tracking software that's transforming the way foodservice specs are managed. Our software tracks your foodservice jobs, commission credits, and more all in an easy-to-use and secure web-based platform.


Launched in January 2020, SpecQuote securely transfers your SpecPath project data directly into AutoQuotes so when it’s time to build a quote, all of your project items, brands, models, accessories, and details will be ready and waiting in AQ. This means faster quoting and less manual entry saving you time and making quoting easier than ever before.
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Need help with your benefits?

If you have any questions about MAFSI membership or benefits, please reach out and let us know.