Mission

MAFSI purpose is to represent the professionalism of our outsourced sales reps to the industry through providing business information which in turn increases their visibility and reinforces their authority as the expert in the field for manufacturers and foodservice industry.


MAFSI exists to support its members in optimizing the professional outsourced field sales function in the foodservice industry by providing unique educational initiatives, promoting the value of independent manufacturers' representatives, and is the voice and advocate for our members. MAFSI ensures the rep is an unchallengeable partner to our manufacturers.

Our formula for success is simple: recruit top-ranking reps and manufacturers, offer innovative, world-class professional training, surround members with a solid network of trusted peers and industry experts, combine that with superior member support, and the result is a business that is positioned for success and profitability within the global foodservice industry.

MAFSI Provides:

  • Visibility. MAFSI offers a searchable database of our members, which includes over 270+ of the best rep firms and 260+ manufacturers. The Online Rep Locator is the perfect way to reach the people that count in the industry and is THE place sales managers look for professional representation in North America.
  • Advocacy. MAFSI is your ambassador representing your voice, your interests, and your concerns to the industry. We act as your spokesperson, when alone your voice would only be a whisper.
  • Education and Resources. From stellar professional and career development to our valuable Business Barometer quarterly sales analysis; unmatched education at the MAFSI Business Development Conference to our online resource library...we give you the tools you need to enhance the rep-manufacturer method of going to market.
  • Networking & Partnerships. Successfully connecting reps and manufacturers since 1949, MAFSI provides a means of cooperation between competitors for mutual self interests. We give you the opportunity to know your business associates, gain their friendship and respect and offer a medium of exchange with others having similar business successes and struggles.
  • Opportunity. We provide a forum in which your views can be expressed and give you a means by which you can help shape industry practices and policies.

Ask any of our over 500 members why they belong to MAFSI and they will tell you that when you belong to MAFSI you belong to the only advocacy group for rep-manufacturer method of going to market in the foodservice industry.

Questions? Please contact us today at (404) 214-9474 or info@mafsi.org.