Welcome to the MAFSI Reading Room. Wondering what a rep does? or how reps provide value? The following library materials are available for you to gain a better understanding of how reps provide value to operators/end-users, manufacturers, dealers, consultants and service agents in the foodservice industry.

• Fortune Article: Outsourcing Field Sales (PDF)
• MAFSI Reps Provide Solutions for Success
• Comparing Costs: Outsourced Sales Force vs. Captive Sales Force (PDF)
• Reps vs. Direct: A Discussion of Sales Force Philosophies
• The Economic Benefits of Reps
• Foodservice Equipment Industry Trends & Overview (by Cherry Tree)
• Foodservice Marketing & The Manufacturers' Rep
• The Economic Benefit of Reps - How one company found it costs two to four times more to sell with a direct sales force.