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CertificationsThe following are the professional designations offered to MAFSI member rep firms and manufacturers (CFSP only) to demonstrate your creditability, knowledge, commitment and dedication to the industry.
Certified Professional Manufacturers’ Representative (CPMR) for Rep Firm Owners
The Certified Professional Manufacturers' Representative (CPMR) is for anyone providing outsourced
The CPMR curriculum provides participants with greater understanding and insight into operating a more effective firm. In all, it takes three years to complete the certification program. After completing the third year, graduates earn the right to use the distinctive CPMR designation and gain membership to the Institute for Professional Advancement (IPA), MRERF’s educational subsidiary. The current areas of study are:
Each year of CPMR builds on the previous year’s curriculum. To encourage continued professional growth and life-long learning, maintenance of certification criteria must be met in order to retain the CPMR designation. The criteria reflect requirements of the International Association for Continuing Education and Training and are consistent with standards recognized for all certified professionals including the fields of law, medicine and accounting.
The program is administered by MRERF (Manufacturers’ Representative Educational Research Foundation).
For the Printed Version click here
Certified Foodservice Professional (CFSP) for both Reps and Manufacturers
The Certified Foodservice Professional(CFSP) credential was established by NAFEM in 1987. It is the most important industry certification for foodservice professionals. Globally recognized and demanded, the CFSP program enables organizations to compete more effectively by providing a more knowledgeable, better qualified and more motivated team.
The program is administered by NAFEM (North American Association of Food Equipment Manufacturers). For more details and how to apply visit CFSP.
Certified Sales Professional (CSP) for Rep Firm Sales Personnel
The Certified Sales Professional (CSP) gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling. The program is administered by MRERF (Manufacturers’ Representative Educational Research Foundation). For more details and how to apply visit CSP.
The CSP curriculum includes:
Upcoming CSP Courses:
April 8-11, 2014 - Portland, OR
Room rate: $149 (available until 3/17/14)
Room rate: $149 (available until 3/24/14)
Room rate: $119 (available until 8/18/14)
Room rate: $109 (available until 10/12/14)
Manufacturers' Best Practices (MBP)
Finding the best rep fit for your product can certainly be a tough challenge. The MBP (Manufacturer's Best Practices) is two days filled with ideas and tools on how to strengthen the rep network and drill down on the best ways to streamline manufacturer partnerships. It is good for factories that have used reps for a long time or are just starting out with reps. Understanding how to find the best reps and communicate with them is imperative. MBP makes it easier to do! For the Printed Version click here.
Two days. Dozens of ideas.
May 7-8, 2014 in Atlanta, GA Tuition is $1,175 for MAFSI Manufacturers.  Click Here for MBP information sheet (PDF) and then  Click here to enroll Atlanta (May 7-8) and remember to  Click here to register for hotel.
January 6-7, 2015 in Austin, TX Tuition is $1,175 for MAFSI Manufacturers.  Click Here for MBP information sheet (PDF) and then  Click here to enroll Austin (Jan 6-7) and remember to  Click here to register for hotel.
MAFSI Technology Certification (MTC)
Technology, when used appropriately, equals productivity. To help make our MAFSI members more productive, we have developed MAFSI Technology Certification (MTC) as a guide to available technology and its application within a manufacturer’s rep business, from the simple to complex.
There are 78 MTC Agencies. Add your name to the list.
Four Ways MAFSI Technology Certification Benefits You:
How do I get started?
Complete an Application for Candidacy form. Once received by the MAFSI office, the appropriate checklist level will be e-mailed to you.
Why should I become certified?
Do your manufacturers and customers understand the commitment your agency has made in time and money to become “hi-tech and high touch” in the foodservice industry? What if your representative agency was publicly recognized and promoted for your technology investments in hardware, software and training? MAFSI has created its Technology Certification Program to do just that. MAFSI recognizes that today's manufacturers and customers want reassurance their sales and marketing professionals hold a commitment to the technological skill set required to move the foodservice industry forward.
The certification program provides an industry benchmark by offering technology guidelines for agencies.
The program is designed to help you with your technology needs today and keep you on top of things for tomorrow by providing a roadmap specific to technological applications such as computer hardware, software applications and communication products. These standards enable businesses to simplify practices, reduce expenses, and compete more effectively in an increasingly complex and competitive world.
In developing its Technology Certification Program, MAFSI stepped to the forefront of the industry to address the technology needs that not only affect your agency’s efficiency, but also your partnerships with your customers and manufacturers. MAFSI is the taking the lead, offering a broadly applicable and vendor neutral technology certification program for our members and the foodservice industry. The certification program was developed to make your technology investments pay off and help you move forward. You've made those investments to streamline your business, making it more efficient and effective; now it’s time to be recognized.
Requirements for certification include:
The technology certification program is open to all MAFSI agent members. There are four levels of certification: 101 Standard, 201 Intermediate, 301 Advanced, 401 Expert. Once you have successfully completed a level, an icon will appear after your name in the online membership directory designating your MAFSI technology level.
How to Apply:
To apply for certification you must complete an Application for Candidacy form and submit it to the MAFSI office. You will receive the appropriate checklist within 10 days of receipt of your application.
All designation levels have a one-time application fee of $150 and an annual renewal fee of $95 per company. You will be billed for certification renewal on your dues form; however, will be able to move levels without additional fees.
Upon Completion of Certification You Receive:
Moving Levels: (For MTC Agencies Only)
"For me, working with MTC let me see what different rep agencies were doing to handle the challenge of effectively using technology in the day to day operations of their businesses. The different levels gave me some targets in advancing our own business to make better use of technology so we could service our customer base better, faster, and at a lower cost." - David Wyllie,Wyllie Marketing
Latest News from MAFSI
Better than Expected results for Q4/16: Industry Anticipates 8th year of Expansion
2018 MAFSI Conference Registration: NOW OPEN!
Reserve your spot for the 2018 MAFSI Foodservice Sales & Intelligence Conference for Reps and Manufacturers. Special discounted pricing if you register before August 31, 2017.
Join us January 24-27, 2018 in sunny Naples, FL at the Naples Grande Resort. Rooms will sell out so click here to book now!
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